Restaurant owner Gary Pomponio, developed this program for his own restaurants and is still using this exact same program today. In addition to increasing sales, Gary wanted to ensure a way to accurately measure the benefits of his marketing spending so every marketing dollar was accountable; unlike other marketing options he faced. To this day, it works so well, that he has permanently eliminated all other forms of advertising and promotions.
In 2003 he partnered with Jeff Tarran, a database marketer, to perfect the program and package it for marketing to other independent restaurant owners across America. It’s been over 15 years since we launched Full Table Marketing nationally and have never had a restaurant that did not profit from our unique birthday invitation program.
Gary Pomponio, Founding Partner Gary has been part of the foodservice industry for 30+ years. A graduate of the Culinary Institute of America in Hyde Park, NY, he has gone on to own thriving restaurants on both the east and west coasts. Their range of specialization includes Classic Regional Italian, Pacific Rim, Sonoma County Wine Country Cuisine, and Exotic Wild Game. The wine lists in all his restaurants have won the Wine Spectator Award of Excellence year after year.
Besides being a chef, Gary consults on all aspects of foodservice, including concept development, employee training programs, facilities master planning, workflow analysis, employee and customer retention, back and front of the house efficiency, food safety, and teamwork relationships.
Jeff Tarran, Founding Partner Jeff has over 20 years of experience in advertising, sales promotion and direct response database marketing. He is the VP Strategic lead and head of accounts at a leading direct mail agency in the San Francisco Bay Area. His clients include a mix of financial, business-to-business and tech marketers, including Wells Fargo Bank, AAA, ZipRecruiter and many others.
Jeff has also been an American Advertising Association speaker on response marketing topics and teaches a class segment on direct marketing at the University of California Haas Business School in Berkeley CA. He is a graduate of Syracuse University and has an MBA from Columbia University in New York.