The Gift That Earns You More
The better the “gift,” the more profits you earn.
Our extensive, multi-year testing confirms that the gift of an entrée will earn you far more money than other less valuable offers. Compared to “coupon-like” offers such as an appetizer or dessert:
Redemptions are over 5-times greater!
Revenues are over 7-times greater!
When your customer feels they are genuinely receiving a gift, they are more likely to:
Bring family and friends to celebrate with, and
Order valuable add-ons to their meal.
All it costs you is the food cost of one entrée. In our experience from years of testing and tracking, a birthday 4-top is more profitable than a regular 4-top, even after your generous gift!
Controls that protect your upside
Maximum price limit. We recommend covering about two-thirds of the entrées on your menu. Your customers can pay the difference for more expensive items, helping to cover the food cost.
Exclusion of certain holidays. Most restaurants exclude Valentine’s Day, Mother’s Day and New Year’s Eve. But you may choose any ones you wish.
The Birthday Invitation is:
1) Not combinable with other promotions,
2) Not valid for take-out orders, and
3) Limited to one per table
“It truly works as an invitation rather than a coupon, and we even get thank-you letters from our guests. Our customers love receiving a real birthday card in the mail. An email does not represent our image.”
Mark B., Mandeville, LA