Our extensive, multi-year testing confirms that the gift of an entrée will earn you far more money than other less valuable offers. Compared to “coupon-like” offers such as an appetizer or dessert:
When your customer feels they are genuinely receiving a gift, they are more likely to:
All it costs you is the food cost of one entrée. In our experience from years of testing and tracking, a birthday 4-top is more profitable than a regular 4-top, even after your generous gift!